As technology evolves and societal dynamics continue to shift, so too do relationship patterns, habits and expectations. Looking forward, the landscape of romantic relationships is likely to be marked by innovation, individual empowerment, choice and a heightened emphasis on authenticity. Let's explore the dating trends for 2024 and find out what this year has in store.
Artificial Intelligence (AI) is playing an increasingly prominent role in matchmaking. Dating apps are leveraging advanced algorithms to analyse user data, preferences, and behaviours to suggest more compatible matches. These AI-driven systems aim to enhance the quality of matches and improve the overall dating experience, leading to more meaningful connections.
Green dating is a biggie. As environmental awareness grows, so does the trend of eco-conscious dating. In 2024, individuals are seeking partners who share their commitment to sustainability and environmentally friendly practices. This trend extends beyond lifestyle choices to include conversations about climate change, conservation efforts and shared responsibility for the planet's well-being.
And while we’re on the subject of colours, let’s talk Yellow Flags. You’ve heard of red flags? Well this is the equivalent of an amber light — actions or comments that may raise concerns and questions, but don’t cause you to put the brakes on just yet.
As younger generations show less of an interest in drinking, Dry Dating is a new term created to describe dating without alcohol, something that was formerly a key component of most first dates.
ENM (ethically non-monogamous) is on the rise. Open relationships and polyamory are increasing with apps created to cater for those who aren’t looking for a traditional setup. And the idea that we have to fit within certain labels, like straight, gay or bi, has evolved into the understanding that while some people identify in this way, lots have no boundaries on who they may fall in love with, or how many people they can be involved with at any given time. As such there are clusters of events and websites being setup with this in mind. Indeed, diversity, including neurodiversity is very important all round, particularly in creating forums and opportunities for different groups.
There's a growing emphasis on mindful dating, where individuals approach relationships with a focus on self-awareness and clear communication. This trend encourages people to be intentional about their dating choices, expressing their needs and boundaries from the start to foster healthier and more fulfilling connections. It often means taking things slower and going at your own pace, rather than trying to keep in step with your mates.
Contrary to the fast-paced nature of modern life, slow dating is gaining popularity. This approach encourages us to take time to get to know one another, fostering deeper connections by prioritising quality over quantity. We’re not in the hurry to get married that we once were as a society and many don’t want that at all. So we have the space to take it at a calmer pace. Slow dating often involves having more meaningful conversations around shared values and long-term compatibility, as opposed to being swept away by looks and charm.
“Slow dating” may be seen as a new trend, but we coined the phrase over two decades ago! And the style of speed dating we offer proves to be timeless. So while some other trends may come and go, we’re here to stay.
There are many dos and don’ts in current dating etiquette and these can often be linked to terms coined to describe certain behaviours among daters. There are rules around the likes of ghosting, zombeing and snowglobing.
You may also find yourself in a Situationship in 2024. This is where your involvement remains undefined and both partners are fine with that. There are no rules, or at least the unspoken rules that may usually be in place, more or less go out of the window. If this is something you’re trying to avoid, be sure to have the conversation about your expectations and wants, rather than making assumptions.
Acknowledging the importance of mental health in relationships, dating trends in 2024 include a more open and supportive approach to discussing mental well-being. Dating platforms and individuals alike are recognizing the significance of addressing mental health concerns and fostering a culture of empathy and understanding.
In the years following the pandemic, we’ve become more interested in achieving a good work-life balance. And as a result, daters are less likely to want someone with an extremely demanding job. We are focussed more on getting our emotional needs met, than finding the person with the flashiest lifestyle.
As we step into the future, the world of dating continues to evolve, r eflecting the values and preferences of the times. And the dating trends of the year highlight a collective desire for more meaningful and fulfilling connections in the realm of love and romance.
How has dating changed over the years?
Tech is now a key element in many people’s dating journeys; traditional gender roles in dating have evolved; society is more diverse and inclusive with less emphasis on convention; social media has influenced people’s attitudes; and there's a growing awareness of mental health and how anxiety affects dating.
How has dating changed in 2023?
One major change we saw in the past 12 months was the impact of the increased cost of living. This has made us more creative with our dates and likely to take budget into account when it comes to nights out and long term website subscriptions.
Is dating harder in 2024?
With better access to advice, information and resources than ever before, elements of dating are far more accessible in 2024. Expectations may have increased and perceptions may have changed, but in essence, dating should not be any harder.